Client. VBAT. De Bijenkorf.
The Challenge. Annual report for de Bijenkorf. De Bijenkorf is presented as a trend setting and dynamic department store. Quality, innovation and hospitality are important principles. The challenge in the illustration is portraying the creative approach of the department store.
The Solution. The idea was to depict a flower that is fertilized by a bee. The petals are formed by elements of different world cultures. The center of the flower is a spiral that radiates inspiration and movement, the center of creativity.